The Internet is a boon to researchers that once would need weeks or months to find relevant information. It is now easy to find information on your competitors, your industry and your consumers in a matter of hours rather than days or weeks. But you still need to know where to look, what to look for and what to make of it once you find it. That's where we come in.
It seems easy, but businesses both large and small, have trouble articulating their raison-d'etre. When asked, we often get a litany of services or a vague and tired mission statement. We help our clients by first asking them the right questions: What are your core benefits? How are you different? Why should we believe you? Through a fairly quick and painless discovery process, largely group meetings and conference calls, everyone emerges with a fresh and united understanding of the company.
Know Your Customer
The online market can be, and often is, quite different from your traditional consumer market. It is not enough anymore to define your market simply by age and occupation. We strive for a deeper understanding and a profile that includes their specific online habits, their mindset at the point of contact, and even their subconscious wants and needs. Online, perception is very much reality and understanding your customers perception is paramount before any marketing decisions are made.
Know Your Goals
A website is capable of being and doing so much more than a brochure, but so many companies still treat them the same. We help our clients first understand the available opportunities in branding, marketing, business and sales through their website. Then we help them choose which goals are most worthwhile so that we can direct our design and development efforts to meet those ends.
Know What's Important
We start every client presentation with a paraphrase of a Stephen Covey quote, "The main thing is to make the main thing the main thing." Though it is easy to load every piece of corporate information onto your website, this doesn't make it right. Like any good piece of advertising, focus is important to good websites. Setting priorities is an often overlooked, but crucial step to creating a website that is effective and that gets designed and developed in a timely manner.
Online Research Services
- Competitor Research
- Web Audit
- Weblog Analysis
- Search Term Research
- Interviews and Focus Group Research