There is no limit to the number and variety of ways you can attract new visitors through online promotion. Like branches that extend out from the tree, your promotions are best when grown out of a common strategy and with common purpose.
Search Engine Optimization
Pixel Pros excels in the art and science of getting top rankings on search engines like Google, Yahoo, MSN and others. We have pushed clients to pursue aggressive SEO strategies in order to take full advantage what most believe to be the most cost-effective online promotion. We are uniquely capable to help clients with SEO because we are also content experts that know how to strike the balance between copy that wins ranking and copy that persuades visitors. Our SEO package includes search term research, competitor review, technical audit, copy editing, linking strategy and reporting.
Pay Per Click
Google and Yahoo allow anyone to place text ads for specified search terms that you only pay for when clicked. This is a quick and cost-effective way to start drawing qualified traffic to your site. While many companies choose to manage their PPC campaigns in-house, there is tremendous benefit in getting an experienced SEM professional to choose optimal keywords, create compelling ad copy and conduct the tracking and campaign adjustment.
Email marketing is the most popular internet marketing initiative, and for good reason. Good email marketing is highly targeted, immediate, measurable and can generate and ROI faster and more effectively than any other internet marketing tactic. But good email marketing is by no means easy. To be effective, email marketing requires a great list and list management, a clear and compelling message, an attractive offer, timely delivery and strong follow-through. Adding email marketing to your marketing mix can be very fruitful, but to do it right takes time, thoughtfulness and discipline.
Social Media Marketing
Social media is the hottest topic for internet marketers and for good reason. Sites and services like Linked-in, Facebook, Twitter, Wikipedia, Digg (it goes on and on) have changed the internet marketing landscape for good. For companies, social media presents many opportunities but to tae full advantage requires some serious planning. We help our clients 1. understand the social media landscape, 2. get started in the more popular social media communities and 3. create a strategic plan that identifies the acheivable marketing goals and works within our clients' budgets and timeframes to make them happen.
Online Advertising ( Banner Advertising)
From creating static or rich-media banner ads to advising on ad placement opportunities, Pixel Pros can help clients promote themselves nationally, locally or anywhere in between. Online advertising may be the quickest, easiest way to put your message in front of the right audience, but it takes forethought and skill to cut through the ad clutter and deliver a short and sweet message that will draw traffic.
Public Relations should be a mainstay of any businesses marketing effort. With the public becoming more and more wary of marketing hype, packaging marketing messages as news is the smart way to present yourself as credible, reliable. The Web provides a relatively fast, inexpensive and highly effective way to distribute your news to the news industry, but The Pixel Pros also help clients find an authentic voice, write on topical subjects, create structured press releases and articles and inject search-friendly language to ensure your nes gets found.