A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
1809, 2015
Does Your Website Have These Four Important Website Design Elements?
If your business has an online presence, your website design should reflect that. If your website design is mediocre, meaning it fails to grab people’s attention, you might be missing one of the four important elements that make a website design a hit. Read to find out, which of the following element(s) you are missing:
1. Does the Visual […]
310, 2014
Brand vs Identity vs Logo
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification […]
308, 2013
Branding on the Internet
I’ve blogged about how direct response marketers often disdain branding, believing it is not necessary.
To them, the offer is king. Make an enticing offer and back it up with benefits, testimonials bonuses and a great guarantee. Then get that package into the hands of a targeted list of known buyers of similar products and you have the making of a […]
308, 2012
Brand vs Bland
Branding can be game-changing for a corporation.
Several years ago I bashed UPS for their “What Can Brown Do for You?” campaign. I thought it was vacuous and certainly did not position UPS in the field of FedEx and DHL. What’s more, just like the color, the slogan and the idea behind it were bland. Except for voicing the color there […]
